TRU LUV wants you to feel better. Our phones causes us anxiety. TRU LUV's beautiful interactive experiences are built on friendship, not challenge, to help create feelings of calm, connection, and invigoration. 

We work together with artists and neuropsychologists to bring life to heartening companions who help you achieve your goals. In TRU LUV's framework, you don't tell your phone what you need, and your phone doesn't tell you what you need. Instead, you work together towards shared goals. You help each other. TRU LUV’s experiences go from awkward to pleasurable rather than easy to hard.

Our first companion, #SelfCare, designed by magazine editor Eve Thomas, is available now on the Apple App Store and Google Play