TRU LUV makes companions—apps that feel like friends in your phone. Our phones cause us anxiety. TRU LUV works with artists and neuropsychologists to create experiences of deepening comfort and rich personal development, not increasing challenge or complexity, to help you develop your strengths and achieve your goals without stress. 

Our first companion, #SelfCare, designed by magazine editor Eve Thomas, is available now on the Apple App Store and Google Play. It was a Best of 2018 Trend of the Year selection by the App Store.