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TRU LUV makes interactive experiences for your phone that leave you feeling calm, connected, and invigorated. They aren't apps, and they aren't games. We call them companions. 

Each companion is designed by artists who find video games boring and experienced game designers. Each experience is about care and connection. In TRU LUV's framework, you don’t tell your phone what you need, and your phone doesn’t tell you what you need. Instead, you work together towards shared goals. You help each other. 

Our first companion, #SelfCare, designed by magazine editor Eve Thomas and me, will be released on iOS soon. In the meantime, we've recently released BreatheLUV, a tiny moment for reflection and a sneak preview of the moments to come in #SelfCare.