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Hi, I'm Brie. I believe transforming our systems with radical love is how we develop from polycrisis into futures that include a living Earth.

I'm the founder and CEO of TRU LUV, a Toronto-based company making luscious technologies for building strength and sharing power. We make the invisible visible. Our BENEFICENCE interaction model and ASTRA engine reveal existing creative, intuitive energy, allowing concrete applications of intuition for cocreation. Our model reproduces in a fractal fashion, creating symbiotic ecosystems of emergent innovation. Any app can be reimagined with BENEFICENCE.

We are working intricately, slowly and carefully to transform the internet toward a paradigm of beautiful and emergent cocreation. We’re supported by a highly select collective of conscious and impact investor such as Evolve Ventures, Real Ventures and Bridge Builders Collaborative and domain experts such as IDEO, ALDEON and Everblue Management. TRU LUV was Canada’s first startup to attend Apple Entrepreneur Camp in 2020. TRU LUV’s first experimental app, #SelfCare, which tested two early pieces of our model, was one of Apple’s Best of 2018 Trends of the Year selections.

I’m deeply interested in purpose, states of mind, psychological development, social emotions, mysticism, ritual, curation AI, diverse and equitable teams, conscious leadership, developmental organizations, traditionally feminine forms of contribution, resource sharing, collective benefit, symbiosis, and any other topic related to systems change towards more purposeful reflection and amplification of love.

I spent 2016-18 traveling to speak at art and games and tech events and discuss interactive media with artists, psychologists, social entrepreneurs, game developers and people who find video games boring. Our design for BENEFICENCE emerged from those discussions.

Previously, I had a focus on the collaboration between non-player characters in open-world games. I’ve work with Rare contributing to their magical game Everwild, and was a lead AI programmer at Ubisoft on the soft, ethereal game Child of Light and three Assassin's Creed games, and an AI programmer at Relic Entertainment. I’ve also had a column at GamesIndustry.biz and mentored students in interactive media at the Filmakademie Baden-Württemberg.

I've been featured in publications such as TechCrunch, The BBC, The GuardianThe Huffington Post and VentureBeat.

 

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